## FOMO Factor EP1 (side-event at ETHDenver) proposal for RocketPool
### What is the work being proposed?
FOMO Factor proposes the integration of RocketPool into its’ flagship event, happening on the 26th of February (between 12:00 and 18:00 MST).
This partnership includes a strategic speaking opportunity, business development opportunities, on-site branding, a co-marketing campaign featuring all the event’s partners and thought-leadership placement alongside the key players within the re/staking space.
Both the DAO and Core Team will be welcomed into the event, with as many representatives as deemed neccessary.
FOMO Factor’s event is already gaining traction and is firmly placed as a must-not-miss Staking/Restaking related side events of the conference week, for thousands that will be travelling to Denver’s annual conference.
The event link can be found here: 🇺🇸 FOMO Factor: EP1 - 🔂Re/Staking · Luma
### Is there any related work this builds off of?
Yes, FOMO Factor has been running private events for various projects in Web3 space for the last 8 months - most notably at ETHCC and Token2049 Singapore. The team has over 10 years of experience, executing high-level events both in Web2 and Web3.
Mastercard, SSV and P2P are a good representation of this mix.
### Will the results of this project be entirely open source? If not, which parts will not be, why, and under what license will they be published?
No, the investment (and FOMO Factor’s support) are not directly related to an open-source creation - instead focusing on thought leaderships, ecosystem & community growth.
## Benefit
The RocketPool ecosystem and any specific partners that the chosen speaking representative brings a spotlight to during the event/speaking appearance.
In addition, the RocketPool DAO and Core Team will be able to benefit from a tailored guest-list of attendees, enhancing business development opportunities.
| Group | Benefits |
| Potential rETH holders | If the grant is successfully completed, how does this help people looking to stake ETH for rETH? |
The awareness and relationships gained at FOMO Factor’s flagship event can drive increased rETH liquid staking adoption/integration and help RocketPool to scale.
| rETH holders | If the grant is successfully completed, how does this help rETH holders? |
Similarly to the above, FOMO Factor’s event will help align with the DAO’s key objectives of driving increased rETH liquid staking adoption/integration.
| If the grant is successfully completed, how does this help people looking to run a Rocket Pool node for the first time? |
Through this synergy, RocketPool will gain access to a wide range of staking interested attendees, meaning also several opportunities for first point of contact.
| If the grant is successfully completed, how does this help people already running a Rocket Pool node? |
The potential traction gained off the back of RocketPool’s appearance at FOMO Factor’s event can directly, positively, impact the DAO and its community in the short, medium and long term.
| Community | If the grant is successfully completed, how does this help the Rocket Pool community? |
RocketPool will gain access to a co-marketing campaign placing them top-of-mind pre/post/after the event.
| RPL holders | If the grant is successfully completed, how does this help RPL holders? |
Current holders would also benefit from the connections, business and attention that the event will bring to RocketPool’s DAO, it’s Core Team, holders and wider community.
### Which other non-RPL protocols, DAOs, projects, or individuals, would stand to benefit from this grant?
N/A
## Work
### Who is doing the work?
FOMO Factor’s including it’s founders, marketing team, on-site support as well as the selected venue in Denver - will all provide the outlined service
### What is the background of the person(s) doing the work? What experience do they have with such projects in the past?
The FOMO Factor team comprises of seasoned professionals with over 10 years of developing events across both the Web3 space as well as the Web3 industry.
Both founders have worked multiple roles (CMO, Global Events Lead, Product Marketing, Creative Lead) in these spaces. As previously mentioned, their portfolio includes events for Mastercard (Champions League, BRIT Awards, various tech shows), Binance (running the first events in Brazil/South America) topping a long list of previous work.
### What is the breakdown of the proposed work, in terms of milestones and/or deadlines?
The scope of the partnership agreement includes RocketPool gaining access to a main panel speaking slot (via a representative from the Core Team), sharing 6 (six) posts on their social medias/forums promoting the event (content provided and curated by FOMO Factor), receiving the full RSVP lists upon conclusion of the event and full access to the event for their team (both DAO and Core Team).
### How is the work being tested? Is testing included in the schedule?
N/A
### How will the work be maintained after delivery?
FOMO Factor will run a follow-up marketing campaign + report in the two weeks upon the conclusion of the event. This first collaboration with also push RocketPool to the front of the queue in terms of collaboration on ‘Episode 2’, which will happen at Token 2049 Dubai - the next key global conference happening after ETHDenver.
## Costs
### What is the acceptance criteria?
The partnership will be deemed successful if:
The RocketPool DAO members and Core Team are satisfied by the quality of the event.
Attendee targets (400pers cumulatively) are met.
A room full of quality and relevant attendees are on location.
RocketPool can pick up business opportunities via this collaboration.
The RocketPool speaking representative (Core Team) makes a successful and valuable panel appearance, furthering both thought leadership and branding.
### What is the proposed payment schedule for the grant? How much USD $ and over what period of time is the applicant requesting?
FOMO Factor proposes a one-time payment of $3500 - this to help cover venue costs, marketing materials, venue setup and team support.
The payment is to be made as soon as this proposal is cleared by the RocketPool community, via wire to FOMO Factor’s USDt (erc-20) compatible wallet.
### How will the GMC verify that the work delivered matches the proposed cadence?
The GMC will receive a post-event report from the FOMO Factor team - this will breakdown all the event statistics.
In addition the GMC will receive feedback from the RocketPool Core Team on location - ensuring a fair and transparent follow-up process, post-event.
### What alternatives or options have been considered in order to save costs for the proposed project?
The closest event package on the market (with a lesser offering in terms of both speaking opportunity, potential business development and branding/co-marketing) goes for $8500.
FOMO Factor has made sure to keep RocketPool’s offer extremely competitive - which will not be able to be matched elsewhere.
### Have you already been compensated by the RP protocol in any way for this work?
No, FOMO Factor has not received prior compensation for this work.
## Conflict of Interest
No conflicts of interest have been disclosed.
### Does the person or persons proposing the grant have any conflicts of interest to disclose? (Please disclose here if you are a member of the GMC or if any member of the GMC would benefit directly financially from the grant).
FOMO Factor will benefit from a successful partnership through bringing in more potential event collaboration with RocketPool (both DAO and Core Team), with view of the next synergy being at Token2049 Dubai, upon a successful collaboration at ETHDenver.
### Will the recipient of the grant, or any protocol or project in which the recipient has a vested interest (other than Rocket Pool), benefit financially if the grant is successful?
No, FOMO Factor will use the allocated funds to further the success of the event - while making sure that the team working on execution is fairly compensated.