## Name of Grant
Message Maxxing for Rocket Pool - Video Content
### What is the work being proposed?
The work proposed is a full suite of videos to help with Rocket Pool’s messaging. The goal of the project will be to upgrade RP’s presence on the website and across social media channels like X. The goal being to increase the brand recognition through video and bring in new users to Rocket Pool.
The grant will include animated explainer videos to be used on the website, animations applied to the current website images, and a full content plan of shorter videos to be used across X and Youtube.
### Is there any related work this builds off of?
Most of the work will be created custom but we’ll take the images on the website (i.e. the ones for Liquid Staking and Node Staking) and animate them.
Beyond that, everything will be custom made specifically for this grant.
### Will the results of this project be entirely open source ([MIT] If not, which parts will not be, why, and under what license will they be published?
We can share the After Effects project files with the community if requested.
## Benefit
| Group | Benefits |
|—|—|
| Potential rETH holders | If the grant is successfully completed, how does this help people looking to stake ETH for rETH? |
The main purpose of the grant is to help bring new users into the Rocket Pool fold. With this, our messaging will appeal to potential rETH holders who can learn more about the protocol, be impressed with the messaging, and become rETH holders. Videos can also help educate people on how to use the platform.
| rETH holders | If the grant is successfully completed, how does this help rETH holders? |
This grant will boost the messaging of Rocket Pool, bringing more users into the RPL community, and increasing the value of rETH for holders. They will also have go-to videos to share with friends and family for why they love Rocket Pool.
| Potential NOs | If the grant is successfully completed, how does this help people looking to run a Rocket Pool node for the first time? |
Although a secondary benefit, we could aim to create videos offering run-through’s of how to run a Rocket Pool node. These videos will be educational in nature, while helping to increase our main purpose of the grant, which is to bring in new users to Rocket Pool. These videos, when shared on X, will help to show viewers the mechanisms for running a Rocket Pool node and contribute to the overall protocol messaging.
| NOs | If the grant is successfully completed, how does this help people already running a Rocket Pool node? |
| Community | If the grant is successfully completed, how does this help the Rocket Pool community? |
The videos will be encapsulating different aspects of the Rocket Pool protocol. The videos will offer an easy way to become educated on the in’s and out’s of Rocket Pool, meaning new members of the community will be better educated coming in, and established community members will have resources to share with anyone who may be confused.
| RPL holders | If the grant is successfully completed, how does this help RPL holders? |
This grant will boost the messaging of Rocket Pool, bringing more users into the RPL community, and increasing the value of RPL for holders. They will also have go-to videos to share with friends and family for why they love Rocket Pool.
Which other non-RPL protocols, DAOs, projects, or individuals, would stand to benefit from this grant?
None.
Work
Who is doing the work?
Work on the project “Message Maxxing for Rocket Pool” will be completed by Between The Lines Media, a marketing agency specializing in video marketing.
What is the background of the person(s) doing the work? What experience do they have with such projects in the past?
Between The Lines Media has done marketing for protocols like Liquity, Defi Saver, Neptune Finance, and many others, and is a trusted source of video creation within the DeFi community.
What is the breakdown of the proposed work, in terms of milestones and/or deadlines?
The breakdown of the project is as follows:
Flagship video: General explainer video to be placed on the front page of the Rocket Pool website - Delivered for May 2025.
Converting website images into animations - Delivered in late May 2025
X marketing - 10-15 short videos per month to be used as content - Beginning in June 2025
How is the work being tested? Is testing included in the schedule?
During the content marketing phase, we’ll be able to measure the engagement of our content to make sure we’re hitting key KPIs in terms of adoption. Adjustments can be made based on success or failures engagement-wise.
How will the work be maintained after delivery?
Upon approval of videos, they will not need maintenance. If there are any branding changes for Rocket Pool as a whole, the Rocket Pool videos can be updated, but there may be additional costs involved in this.
With the ongoing content, any updates to branding can be incorporated into future videos.
Costs
What is the acceptance criteria?
What is the proposed payment schedule for the grant? How much USD $ and over what period of time is the applicant requesting?
For the initial explainer video to start off the project, payment will be delivered on the assumption of two minutes.
First payment: $4400 USD or it’s equivalent in other currencies
Second Tier: 4-6 animations based on already existing illustrations. $500/image.
Social Media Tier: $4000-$8000 USD / month for three months (pricing dependant on if we handle just media creation or the full social media strategy and posting).
How will the GMC verify that the work delivered matches the proposed cadence?
Every stage and work flow will be agreed upon before beginning, with multiple stages that will require approval at each stage. We can speak with Grant, the ecosystem lead, or we can build with the CMO.
What alternatives or options have been considered in order to save costs for the proposed project?
There are a few potential alternatives that could be considered to save costs:
- Lower quality animation: It’s possible to use lower quality animation but the effect is generally that it gives the wrong vibe that we are trying to convey. With a lower quality animation, the movement and illustrations, while not terrible, feel ‘off’. It subconsciously conveys that there’s an unwillingness to invest in high quality for the project. A higher-quality animation, however, will offset the inconsistencies and difficulties found in using lower cost options.
- B-roll: B-roll and edits can look good and would come in at a lower price point, but is not as in line with RP’s branding. Although a possibility, animation is the better strategy.
Have you already been compensated by the RP protocol in any way for this work?
No
Conflict of Interest
Does the person or persons proposing the grant have any conflicts of interest to disclose? (Please disclose here if you are a member of the GMC or if any member of the GMC would benefit directly financially from the grant).
No potential conflict of interests.
Will the recipient of the grant, or any protocol or project in which the recipient has a vested interest (other than Rocket Pool), benefit financially if the grant is successful?
No.