What grant is being renewed?
Token Motion Design Subscription (GA182405)
What work from the previous proposal was completed?
- Rocket Pool Brand Refresh
- Social Media Graphics Template
- STAR Pitch Deck
- Various Materials for RP Team
- rETH Video Advertisement
- more work can be found here
What work from the previous proposal is ongoing or pending?
- Saturn 1 Roadmap Website
What work was not originally planned, but completed, if any?
The work was not pre-planned. It was a combination of requests from the community, the Grants and Management Committee, the Rocket Pool team, and Sleety.
What work is newly slated since the previous proposal?
Technically all the work is newly slated given it’s not planned ahead of time. One of the primary purposes of the grant is to have a design team in place to build high quality materials at a moment’s notice.
Are the results of this project entirely open source (MIT, GPL, Apache, CC BY license or similar)? If not, which parts are not, and why not?
The Rocket Pool Protocol DAO reserves the right to determine how the materials are used.
Benefits - enter N/A where appropriate
What metrics can you share on the success of the project?
Speaking as the administrator, one of the largest concerns was whether we would have enough work to fill the 7.5 hour / week agreement. However, we quickly realized there would be plenty of work. Especially near the end of the grant, it was difficult to manage the amount of requests and deadlines with the 7.5 hour / week ceiling. The revised budget is based on recent demand and the expectation of increased demand going into Saturn.
The protocol utilized 200+ hours of professional graphic design materials. This was pivotal to brand legitimacy and recognition over the last 6 months.
In less specific terms, how has this project improved the Rocket Pool ecosystem or benefited the Ethereum ecosystem?
It allowed for the community to directly participate in elements of marketing the protocol and its tokens.
Team
Who has done the work, and have there been any changes to the team?
Sleety and the Token Motion team.
How have the individual constituents of the team been compensated?
They have been compensated in accordance with Token Motion’s business agreement.
How has maintenance been performed since the delivery of the project?
Maintenance requests are submitted publicly in the GMC Discord.
The original project management ideas were sunset to reduce complexity and make it more accessible for the community to interact.
Payment and Verification
Have the acceptance criteria been met?
Yes.
What is the proposed payment schedule for the grant? How much RPL and over what period of time is the applicant requesting? Does this differ from the original approved amount?
Requesting $29,970 LUSD which secures a 6 month subscription to Token Motion’s dedicated design services. This translates to 12.5 hours per week (see below) dedicated to providing solutions to design problems in areas such as marketing/advertising, education, awareness and engagement.
While Token Motion doesn’t price explicitly on an hourly rate, it may be helpful to give an approximated example of value.
Rate for short term clients: $120/hr
12.5 hrs/wk * $120/hr = $1,500/wk * 4 (weeks in month)
= $6000/mo
Rate for long term clients: $100/hr
12.5 hrs/wk * $100/hr = $1,250/wk * 4 (weeks in month)
= $5000/mo
This calculation takes into account 4 weeks (20 workdays) + 8 UK public holidays of the year for holiday/breaks.
Is there a measurable Return on Investment for the project?
For the requests to be high quality and for efficient usage of the budgeted allocation.
Conflict of Interest
Does the person or persons proposing the grant have any conflicts of interest to disclose? (Please disclose here if you are a member of the GMC or if any member of the GMC would benefit directly financially from the grant).
I am the GMC administrator submitting this on behalf of Token Motion. I receive no personal benefit from this grant being approved.
Will the recipient of the grant, or any protocol or project in which the recipient has a vested interest (other than Rocket Pool), benefit financially if the grant is successful?
No.